دانلود The Effect of Channel Function Performance onRelationship Quality with Organizational Buyers:A Case Study in Iranian Food
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توجه : در صورت مشاهده بهم ریختگی احتمالی در متون زیر ،دلیل ان کپی کردن این مطالب از داخل فایل ورد می باشد و در فایل اصلی دانلود The Effect of Channel Function Performance onRelationship Quality with Organizational Buyers:A Case Study in Iranian Food Distribution Company فایل ورد (word) ،به هیچ وجه بهم ریختگی وجود ندارد
بخشی از متن دانلود The Effect of Channel Function Performance onRelationship Quality with Organizational Buyers:A Case Study in Iranian Food Distribution Company فایل ورد (word) :
سال انتشار : 1395
نام کنفرانس یا همایش : دومین کنفرانس بین المللی مدیریت و علوم انسانی
تعداد صفحات : 12
چکیده مقاله:
The continuous changes in the world and the pressure of competition in global markets makeorganizations to preserve and improve long term relations with customers. Additionally, thefeature of distribution network has changed the quality of relationship into a strategicopinion. This research attempts to investigate the relationship quality between distributerchannel function with their organizational buyers as well as the impact of interdependencebetween the partners in the relationship. A survey was conducted by questionnaire instrumentdistributed between 243 organizational buyers of Iranian Food Distribution Company. Datawere analyzed by SPSS and LISREL software. Testing a structural equation modelingshowed that the operation of distributor has a positive effect on the relationship quality whilethe effect of total interdependence on relationship quality became negative
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